One of the many various extracurricular projects I maintain is an electronic music recording label called Blueplasma which I recently re-branded. You can check out the fully-functional website now.
Blueplasma has gone through some tremendous changes over it's short existence. It went from producing and selling vinyl to digital MP3s only. It went through two website changes, and has seen a number of artists come and go.
With the recent focus we've put on re-branding, we tried to target our brand message to the young professional's in the industry. The DJs and producers who've gone from the bedroom to the clubs in a relatively short period of time. We think it works well.
The children of northern Uganda disappearing is quickly becoming an epidemic. Stolen from their families and brainwashed into believing in a demented reality ruled by impossibly cruel men, they are returned to their families only to incite violence and chaos. They do not want to go, they do not want to be taken.
Dallas, October 30th. The scene was vivid. A documentary of the invisible children of Uganda playing on one wall. Lights and loud rock music from the stage. The Invisible Benefit concert was in full effect, with over a thousand attendees at $15/head, with an added donation at the door.
I was contacted to create the image, the brand message for the Invisible Party. I was honored to do what I could to help, and I hope that my time and talent were well placed.
This story continued in a short Case Study.
Ariamedia, located in Dallas, TX, is one of the leaders in the race to make the web more accessible, more beautiful, and easier to use. One website at a time.
Ariamedia was started in 1996 by a young entrepreneur who was tired of watching companies get suckered into websites that didn't make sense to them, or to their clients.
I created the Ariamedia brand with a sense of longevity in mind. Although Ariamedia has been around less than a decade, the quality of service they deliver deserves the trust my re-brand speaks.
Feel free to find out more about the Ariamedia re-brand in my Ariamedia Case Study.
Fringe Image is about Branding.
Branding has the power to make or break a company/product.
A good brand is more than a logo, an ad campaign, a website. A good brand connects with it's audience, and leaves them questioning and wanting.
Fringe Image can and has conceived brands that make people ask for more.
It took an effort to get not one, but two complete websites launched for the November CSS Reboot. My good friend Stefan and I worked tirelessly on the Blueplasma website, which is also up and running.